Virtue
Our classic matte lipstick delivers rich, velvety color that stays put for hours—lightweight, non-drying, and effortlessly flawless
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Ingredients
Ingredients
Ingredients: Helianthus Annuus (Sunflower) Seed Oil, Euphorbia Cerifera (Candelilla) Wax, Butyrospermum Parkii (Shea) Butter, Copernicia Cerifera (Carnauba) Wax, Cera Alba (Bees) Wax, Olea Europa (Olive) Oil, Citrus Anurantium (Orange) Oil, Cymbopogon Citratus (Lemongrass) Oil, Sesamun Indicum (Sesame) Oil
How To
How To
For bold, beautiful lips, start with a smooth base. Apply directly from the tube or use a lip brush for precision. Blot with a tissue and reapply for long-lasting color.
Gift with Purchase
Gift with Purchase
Get a free reusable tote with purchases of $100 or more.
Complimentary Shipping
Complimentary Shipping
Enjoy complimentary shipping on orders of $75 or more!
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Lipstick Confessions
“I keep my makeup light, but when I want to put lipstick on I want something natural. Your line is the best because it doesn't dry out my lips like most matte lipstick!!!”
Tiffany Kirk, TV personal

Soft lips, bold color! Our matte lipstick does it all, keeping your pout hydrated, nourished, and ready to slay all day
