About Us
Meet Tameka Jones, the Visionary, CEO, and Founder!
As a young girl, Tameka Jones struggled with self-esteem, often teased for her full lips and encouraged to hide what made her different. Over time, she learned that those very features were not something to conceal, but something to celebrate. Like the butterfly that would later become the symbol of her brand, Tameka embraced her transformation and found purpose in helping others do the same.
Tameka earned her Estiology Certification from Saint Paul College in 2002 and went on to build an impressive career in the beauty industry. She worked as a freelance makeup artist with globally recognized brands such as MAC and L’Oréal, later managing luxury cosmetic counters including Fashion Fair and Estée Lauder. Alongside this work, she owned and operated her own makeup business, Nevaeh Monet Faces. Across every role, one truth became clear: people of all ages and backgrounds were struggling with confidence, identity, and self-worth.
Driven to create deeper impact, Tameka founded L.A.D.Y., a self-esteem group for young girls, and earned a Bachelor’s degree in Youth Development and Business Management from Metropolitan State University. By 2019, while leading a cosmetics counter, she felt called to create something of her own—a beauty brand rooted not just in color, but in community, care, and confidence.
When the pandemic and social unrest of 2020 disrupted the world, Tameka answered that calling. She launched Lip Esteem with a bold belief: that a lipstick could be more than a product—it could be a tool for healing, expression, and empowerment. What began as a grassroots idea has since grown into a thriving, mission-driven beauty brand with a retail storefront, national recognition, and deep community partnerships.
Today, Tameka is the Founder and CEO of Lip Esteem, a clean beauty brand committed to providing high-quality products while generating jobs, uplifting communities, and redefining what inclusive entrepreneurship looks like. Her journey is no longer just about overcoming self-esteem—it’s about building economic opportunity, creating access, and proving that growth and purpose can exist side by side.
Meet Zykeia Brown-McCoy, Business Manager
As the Business Manager of Lip Esteem, Zykeia Brown plays a pivotal role in driving operational excellence, strategic growth, and customer satisfaction. With a strong background in retail management, business management and a passion for empowering beauty brands, Zykeia ensures that Lip Esteem operates efficiently while maintaining its commitment to high-quality, clean cosmetics. Her expertise in financial oversight, team leadership, and process optimization allows Lip Esteem to thrive in a competitive industry. Zykeia’s dedication to fostering a positive work culture and enhancing customer experiences makes her an invaluable asset to the brand. Committed to innovation and excellence, Zykeia continues to elevate Lip Esteem’s impact, ensuring it remains a trusted name in beauty and self-confidence.
Welcome to Lip Esteem