About Us

Tameka Jones, Founder & CEO

Lip Esteem is a cruelty-free, paraben- free and gluten-free cosmetic line that was launched in Minnesota by the founder, Tameka Jones right in the midst of the Covid-19 pandemic. As a child, Tameka had many self esteem issues concerning her full lips. She was teased daily and she would try to hide her full lips, which of course was impossible. When Tameka turned 18, the teasing turned into compliments and the insecurities that she once had about her full African features somehow turned into something that she was proud of. It's like she went from a caterpillar to a butterfly.

As a Makeup Artist, Tameka realized that there were many women of different ages and races that have insecurities about a variety of things concerning their looks and she wanted to help them to find their confidence with beautiful lip colors that would enhanced their natural beauty. So Tameka went on a journey to find the lipsticks and lip liners that would bring a smile to women around the world.  After over a year of searching globally for a perfect formula of lip products, Tameka found her perfect lipsticks right here in the USA. It is a pleasure to introduce all of you to this wonderful lip line called, Lip Esteem.